Kei Hayashi, founder of Keitech, fighting a bass during a tournament in Japan while using Keitech lures

Keitech – Japanese Lures That Became a Benchmark in Modern Fishing

Ireland Tackle Hub – Official Keitech Distributor in Ireland
As the exclusive distributor of Keitech in Ireland, Ireland Tackle Hub supplies original Japanese soft lures directly to tackle shops, online retailers, and fishing businesses across the country.
We offer wholesale pricing, authentic stock, and fast delivery throughout Ireland and Europe.
👉 Contact our B2B sales team to discuss partnership and distribution opportunities.

Keitech Lures – A Japanese Brand Born from Tournament Fishing

Founded in 1996 by Japanese professional angler Kei Hayashi, Keitech quickly set itself apart by focusing on quality, innovation, and reliability. The brand’s soft plastics soon gained recognition at tournaments in Japan and the United States, and later across the globe. Today, Keitech lures are considered a benchmark in the world of soft plastics, embodying the very best of Japanese precision and design in tackle development.

Origins: Sport and Tournaments

The story of Keitech is inseparable from the world of competitive angling. Kei Hayashi is one of Japan’s most successful bass anglers, a regular competitor and prize-winner at JB Top 50 and Bassmaster tournaments. These competitions pushed him to create his own brand: he needed lures that would deliver results in the toughest conditions – under heavy fishing pressure, in clear waters, and against the wariest fish.

The Formula for Success

From these tournament needs, the first Keitech soft lures were born. Hayashi focused on three defining elements:

  • Ultra-soft SR-40 silicone, providing a natural, lifelike action.
  • Precise moulding and body balance, ensuring realistic vibrations.
  • Unique flavour and scent additives (including squid extract), provoking strikes even from inactive fish.

Legendary Models

Since its foundation, Keitech has released dozens of series, many of which have become true icons:

  • Swing Impact Fat – the legendary paddle-tail with a bulky body and wide rolling action; a top choice for pike, zander and big perch.
  • Easy Shiner – the classic shad with a thin tail and natural swim; works perfectly on jig heads and drop shot rigs.
  • Swing Impact – slimmer profile with higher-frequency vibration; indispensable in clear water when fish are cautious.
  • Sexy Impact – ribbed finesse worm designed for Ned, Wacky, Texas and Carolina rigs; ideal when the bite is tough.
  • Crazy Flapper – a creature bait with active appendages that trigger strikes on the fall.
  • Tungsten Jig Heads – compact, highly sensitive, and eco-friendly; the modern standard for fishing in depth and current.

Keitech in Europe, Ireland and the UK

Today, Keitech lures are used not only in Japan and the United States but also across Europe. In Ireland and the UK, they have become one of the most important tools for targeting local predators:

  • Perch and Trout – 2–3" (50–75 mm) shads in natural colours (ayu, smelt, silver/black).
  • Pike – large paddle-tails 3.8–5.8" (97–147 mm) in motor oil, watermelon, firetiger.
  • Zander – classic Easy Shiner and Swing Impact on jig heads.
  • Sea Bass – 3–5" (75–125 mm) shads in sandeel, pearl, ayu; best fished with a slow roll or lift-and-drop retrieve.
  • Sea Trout – light Easy Shiner 2–3" (50–75 mm) on 3–7 g (0.11–0.25 oz) jig heads, especially effective at dawn and dusk.

Keitech performs confidently across canals, lakes, rivers, and coastal waters, adapting to a wide variety of conditions.

 

The Keitech Philosophy

The development of each new Keitech lure can take up to two years. The team meticulously fine-tunes the body shape, weight balance, and proportions of salt and attractants. This obsessive attention to detail has made the brand a global benchmark: Keitech lures combine design and functionality in perfect harmony – and, most importantly, they catch fish where others fail.


Conclusion

Keitech is a brand born from tournaments that has become the global standard in soft plastics. Its lures are equally valued by competition anglers and recreational fishermen. In Ireland and the UK, they consistently deliver results on pike, perch, zander, trout and sea bass, helping anglers succeed in a wide range of conditions.

👉 If you want to add lures to your box that truly work, take a look at the Keitech collection trusted worldwide and proven over decades of fishing.


Keitech in Ireland – Exclusive Distributor

Ireland Tackle Hub is the official and exclusive distributor of Keitech in Ireland. We supply original lures and tackle from this renowned Japanese brand, guaranteeing authenticity, a wide range of popular series, and reliable stock of the most in-demand colours.

In addition, Ireland Tackle Hub delivers across Europe, supporting local anglers and tackle shops with excellent wholesale opportunities. This makes us a trusted partner for everyone who values the quality and effectiveness of Keitech’s Japanese soft plastics.

👉 For wholesale enquiries, feel free to contact us — we will be glad to discuss the details of cooperation.

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