Retailer Collaboration

Working with Fishing Bloggers

We often receive questions from retailers about how our tackle can be promoted in a way that also brings real value to their store. For this reason, we would like to clearly explain how our cooperation with fishing bloggers currently works.

The process is quite simple. A store suggests a blogger or content creator they would like to work with. This may be someone you already know, or a blogger whose audience and content style are a good fit. From our side, we review the blogger together with you and discuss the format, audience and, most importantly, the type of fishing they focus on.

Based on this, we select and supply tackle that matches the blogger’s actual fishing style. Our aim is not to provide products for a one-off review, but to supply equipment that the blogger will genuinely use on an ongoing basis in their regular fishing.

It is important to note that we do not ask bloggers to exaggerate or make promotional claims. We place strong value on honest, real-world experience — why the blogger uses the tackle, in which conditions, and what they genuinely like about it. This type of content builds trust with the audience and delivers the best results.

The blogger uses the supplied tackle during their fishing sessions and features it in their content with a certain regularity — through videos, posts, reviews or other formats that suit their platform. This is not a one-time collaboration tied to a single shoot, but a natural and ongoing use of the products over time.

As part of this cooperation, we also agree that the blogger mentions the store where the tackle is available. This can be done in different ways — verbally on camera, in written form, or by including a link or store details. The format depends on the platform and the blogger’s content style.

In the end, this approach benefits everyone involved. As brand owners, we gain authentic content with real product use. The store receives mentions, links and additional exposure to a targeted audience. At the same time, the promotion feels natural and is not perceived as traditional paid advertising.

If this format of cooperation sounds interesting, please feel free to contact us to discuss the details.